Why Choose SEO ?
Increasing business revenue and awareness is the key goal of any business owner and marketer. When you have a good budget in your hand, it is a difficult proposition to allocate it to a marketing method to obtain that will help you gain maximum ROI. So, if you are confused on whether you should assign the budget for Search Engine Optimization (SEO) or for a different marketing service, below are some of the reasons that make SEO a winner against all other marketing methods.
What Is SEO?
Search Engine Optimization (SEO) is the process of improving your website's visibility. It initiates with the process of researching the relevant keywords for your website, which your targeted audience uses and thus improving the visibility of your website for these keywords, by mean of ethical SEO techniques.
Why Every Website Needs an SEO?
Without SEO, your website will not gain the exposure and traffic, essential for the growth and expansion of your business. An SEO is the way to introduce your business among the large internet users who are looking for your services or products and targeting this segment of users with the presentation of a professional website
Why You Should Give First Priority To SEO?
It Is Affordable!!
Compare the cost of an SEO marketing technique with other marketing methods like print advertising, radio advertising, or the online banner advertising, you would clearly notice a better ROI at a lower investment, when SEO technique is applied. SEO has the power to generate an improved ROI even on a shoe-string budget, which is impossible with other marketing methods. For a small business owner with a limited budget, choosing an SEO for marketing their business often proves to be the best option at the initial levels of business establishment.
More Relevant Audience Targeting
When you employ Professional SEO Services, predictions regarding the relevancy of the targeted audience is higher than the other marketing techniques. With SEO, we are targeting people who are already searching for your business on the Internet. Thus, relevancy of the targeted audience is higher in an SEO than other traditional advertising platforms.
It is More Predictable and Measurable Than Other Marketing Mediums
In addition to introducing your business to the most relevant type of audience, you are able to predict traffic from each keyword. Different keyword research tools provide historical statistics on different keywords used by the people on different search engines, and this enables us to target your market better. Thus, we gain a robust insight on how each keyword is performing and by using the top-notch keywords, we help your business achieve the top position on the search engines.
More Accurate Tracking
With various free and premium web analytic tools like Google Analytic and Webtrends, we are able to track your visitors' behavior and activities, drawn from the different promotional campaigns or the appearance of your website in organic search result. We can thus easily analyze and evaluate the campaigns that gets you maximum leads, and the campaigns which are not worth of your investments.
It Gets You More Leads
After obtaining a rank in the Top 10, you would begin to receive more inquiries of relevant people who are interested in your products or services. A right website presentation would impress them and will earn you good business leads. Once we attain the top search engine ranking, the number of efforts and investment is reduced by 30%, which you can allocate to your core business competencies.
Continuously Growing Opportunity for Business Expansion
Google alleges, "Daily, 17% of new search queries are conducted by their users" This indicates more and more people are diverting towards the internet and prefer to use search engine for extracting information. The days are gone when we searched businesses in the Yellow Pages directory and print advertising.
Due to the advent of the internet technology and the introduction of devices like smart phones and Tablet PC, an exponential increase in the internet usage has been witnessed. Subsequently, each month new users are being introduced to the internet and using services of Google and other search engine to avail the needed information or to get business information. This continuous growth gives birth to more opportunities for targeting new audience for your business expansion.